Base-ically Perfect Primer
Base-ically Perfect Primer
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The first step to flawless. Hydrate it. Blur it. Lock it in.
Makeup is only as good as the base you start with—and this primer is base-ically perfect.
Our lightweight, skin-loving formula smooths, hydrates, and grips your makeup for long-lasting wear, while treating your skin to powerhouse ingredients that do more than just sit pretty. No more choosing between makeup and skincare—this multitasking must-have does both.
Why You’ll Love It:
✔️ Hydrating
✔️ Smoothing
✔️ Blurring
✔️ Long-Wearing
This formula goes to work the second it hits your skin:
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Squalane + Shea Butter – Deep hydration without the greasy feel. These barrier-boosting ingredients soften and smooth while locking in moisture.
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Sodium Hyaluronate – A potent form of hyaluronic acid that pulls water into the skin, plumps fine lines, and delivers that juicy, fresh-faced glow.
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Vitamin C + Vitamin E – Brightening, protective antioxidants that improve texture over time.
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Licorice Root + Allantoin – Gentle and calming to reduce redness and irritation.
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Dimethicone/Vinyl Dimethicone Crosspolymer – Creates a breathable, silky-smooth grip that holds makeup in place all day.
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Trehalose – A sugar-based humectant that helps maintain skin's hydration and balance.
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Mica – Adds a soft-focus effect to instantly blur the look of pores and imperfections.
✨ It’s base-ically your glow-up in a bottle.
The Perfect Pairing:
Pair it with the wHiPi. Blurring Filter for the ultimate flawless, soft-focus finish that lasts all day. Together, they’re your makeup bag’s new dream team.
How to Use:
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Start with clean, moisturized skin.
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Apply a small amount using fingers or a brush.
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Focus on areas where makeup tends to settle or fade (like the T-zone and under eyes).
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Let it set for 30–60 seconds before applying foundation or your Blurring Filter.
Pro Tip: A little goes a long way. Wear alone for a fresh, blurred-skin finish!
Clean-Conscious Formula:
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Free from sulfates and phthalates
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Safe for sensitive skin
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Non-comedogenic
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Supports your skin and your makeup routine
Start your routine with a base that works as hard as you do.
wHiPi. Base-ically Perfect Primer – for skin that feels amazing, looks flawless, and holds up all day.